Marketing is simply about changing behaviors

We know...you aren't about "marketing" and you don't want to "sell." We get that.

At its core, marketing is simply about getting people to change their behaviors. Change the way they think, the way they act, speak or interact with others, the way they live their lives, or the products and services they use.

It's critical to specifically identify what you want to change; whether it's finding more volunteers, motivating donors, or helping your agency's clients understand your available services.

Five questions to get the process started

You'll start with a 5-question process that gathers input from stakeholders in your organization. We will lead you through this process to:

• define your message
• identify your audience(s) and stakeholders
• determine what hurdles you face in reaching them
• clarify the change you want to create once you reach them

This process intuitively leads to a comprehensive marketing strategy that puts your message in front of your audience in a compelling and effective way. When you can clearly articulate the change you want to inspire, the right tools and solutions become clear. Wordz For Change will help you find your voice.

A case study on the 5-Question Process: A collaborative project was searching for a cohesive identify for a group of diverse organizations. Read how the 5-Question Process solved this challenge.