The best website in the world fails to create change
if no one finds it

The most articulate leader will fail to gain followers if no one hears her voice. The most persuasive sales copy will not close one deal if no customers arrive in the shop.This is where marketing with your content comes in.

Article marketing gets you found online

Article marketing is part of the comprehensive marketing process that gets your voice out into the wider world. The process is simple:

• create a 400-500 word article on a topic of interest to your audience
• syndicate it for online publishers through a content distribution system
• include a link back to your site, to drive readers there for more information

The article marketing process is a simple yet effective method to drive more traffic to your site and make it easier for your audience to find you. It also positions you as a recognized expert in your field. Having a number of published articles in your area of expertise creates a solid professional online "snap shot" of your work.

Reports and ebooks get visitors
to sign up and come back

Once your visitors arrive at your site, you want them to let you know they were there. One of the best ways to do this is to collect their email address and add them to your mailing. So what can you offer your readers in exchange for their valuable email address? Give them some good, free information that will help them solve a problem. Ebooks, white papers and reports are a great way to do this.

Wordz for Change offers custom content marketing solutions including:

• custom article writing
• posting and distribution
• consultation on choosing targeted keywords to find your readers
• advice on how to re-use your organization's existing content and publish it to a wider audience
• writing and design of ebooks, reports and white papers

See a sample ebook: Ebook are a welcome and easy way to communicate large amounts of information. When well-written and designed, they make an effective marketing piece for your organization too.  See an ebook sample to get some ideas on how you could do this for your organization.