Good website copy inspires your visitors to act

The right words, when combined with effective design, clearly and simply tell your organization's story. In this space, social change can be beautifully written.

Words can inspire, engage and compel. They can also outrage, alienate and discourage. Before the writing process begins, you will help us identify and clarify the change you are working to create, through the 5-Question Process. Understanding this change gives us a solid foundation from which to write. It helps us identify the best tone, voice and emphasis for the content on your website.

The Web has profoundly changed the way we read

The Internet has changed the depth and speed at which we ingest information. Studies have shown that the average reader gives a page about 3.5 seconds of their attention before deciding to read deeper or move on. People prefer to know where to find the info they might need in the future, instead of learning the information right now. They want to refer back, bookmark their favorites, and easily scan through pages.

The attention span of online readers mandates a new style of writing. Your copy must:

• speak to the reader and their needs; it must be personable, clear, and address their need for information
• provide deeper information through an effective linking strategy and solid architecture
• allow a page to be easily scanned, and then bookmarked for later reference or shared via social networks
• be written with an understanding of search engine optimization (SEO), to allow your information to be found when someone searches for it online

Wordz for Change addresses each of these issues, incorporating keywords and SEO strategies to make your content effective for both readers and the search engines.

A Case Study on Big Brothers Big Sisters of Hampden County: When our client needed their website rewritten, we helped them identify their key audience members and what changes they wanted them to make. See the BBBS results here.